Between the requirements of an extensive literature review and a series of dissertation proposal and dissertation prospectus editing sessions the weekend is vanishing quickly. At the start of the weekend, one of the standing goals was to complete enough work to be able to go see the new Johnny Cash biographical movie staring Joaquin Phoenix as Johnny Cash and Reese Witherspoon as June Carter. Aptly titled “Walk the line,” the movie seems to be getting quality reviews throughout the intellectual void that is movie commentary on the internet. Even after working into the middle of the night several days in the row movie going prospects seem to be fading fast. Consider for a moment the economic reality of contemporary movie going. Two people can attend the movie theater for about twenty dollars. Twenty dollars represents the ability to purchase about thirty tacos. In a head-to-head battle between buying tacos and watching movies the utility received from watching a movie has to be able to outweigh the potential benefit of about thirty tacos. Arguments about diminishing returns aside theaters show a movie once for about two hours, but purchasing tacos does not and should not represent a one-time activity.