This will be a rather short post. I’m still thinking about this subject.
Capturing the attention of the public mind is the essence of marketing. Alerts are the modern spice that helps the attention flow. Over the last day or so I have started thinking about how to build up a study of just how alerts are impacting people. Smartphones are pretty much ubiquitous these days and alerts are a part of how people interact with content. To kickstart that effort I’m writing down the various ways I get alerts throughout the day to begin to understand the pattern. Figuring out broader patterns of how people get content alerts will take a little bit longer and probably involve some type of survey to generate enough data to write a short paper on the subject. That is where my head is at at the moment.